One of the most important things you need to prioritize when it comes to doing business online or e-commerce is having an effective and efficient shipping strategy. An excellent shipping service differentiates your business from your competitors, and this is one of the most important aspects that customer check before buying a product online. Achieving an excellent shipping strategy requires proper coordination and participation of multiple teams such as your shipping and fulfillment team, marketing team, website design and development team and your customer support team. In the pipeline of your organization, everyone should be involved and aware of your shipping strategy, disseminating information to customers and proper implementation of effective shipping solutions for your e-commerce business.
It is important to first assemble a dedicated team or teams for specific functions in order to attain your shipping goals, basing on your customers’ needs and expectations, while maintaining your margins. It is important to properly coordinate with your marketing team to formulate shipping options and promotions such as flat rate or free shipping in order to increase your site’s visitors or increase order value. It is crucial for your web design and development team to make sure that you have a reliable website showing our current shipping options, promotions and other forms of notification to eligible customers. It is the responsibility of your shipment and fulfillment team to ensure that customer orders are picked, properly packed and shipped on time matter what shipping option your customer chooses. Your customer service team must be well-trained and informed in sharing your shipping options and promotions to eligible customers, so it is important that they know each stage in the lifecycle of their customer to be able to answer questions in an appropriate manner.
After assembling your team, the next step is defining your shipping goals through increasing average order value, increasing your conversions, expanding market or target audience, decreasing cost, and improving operational efficiency. You can expand your target audience or your market by offering more shipping options to reach new customers or new areas where you couldn’t deliver your products previously such as an in-store pickup or local delivery. For your shipping solution, always communicate with trusted and reputable carriers in order to find out their shipping rates and consider shipping options, shipping destinations, and the product size, weight, and dimensions. The various e-commerce shipping options include free in-store pickup, LT freight carriers, same-day delivery, next-day delivery and free shipping.
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