Ever play DJ as a kid? You probably would have to had grown up listening to the radio to do that. Today’s kids might play club DJ, but I am talking about radio DJs. There is a difference. I remember the big national names and the local drive time goofballs that kept us laughing all the way into work every day. I liked the weekend radio shows that were nationally syndicated too. They would play the hits and tell you backstories of the artists and the songs. I found that I could start an Internet radio station for practically nothing, and that made me have a hobby I always wanted.
If you want to start a broadcast radio station, you have to buy infrastructure. You need the transmitter, licensing, broadcast equipment and more licensing to play the songs. Then you need a staff to handle advertising and consumer interaction. Even if you are the lead on-air personality, there is 24 hours to fill with programming. An Internet radio station is different.
Building your audience is about the same. Continue reading